COMPARISON ADS FOR THE SAME PRODUCT BUT A DIFFERENT AUDIENCE

1. REVITALIZING CREAM

      

Both spots offer products of L’Óreal, specifically two revitalizing creams for the face. Note that both are led by two celebrities. The most interesting thing is to compare how the product is presented. In the case of the ad aimed at men humor used, while in the ad aimed to women it is used highlights of the product’s features are used. Both indicate the percentage of customer satisfaction.

It seems that it is not important to note the five results of the cream for man... Why do you think that in the case of the ads for men not underline the characteristics of the cream one by one? Why don’t they follow the same line if both advertisements are for the same product? Would it attract the same number of buyers if the storyline were the same but for the opposite sex?

2. DEODORANT

In this case, we have two spots of two different brands that promote their deodorants. Firstly, there is the deodorant "Axe" and secondly the deodorant "Dove": while the first ad sells the product like the way to attract any woman, the second onead uses the sensuality, softness, happiness, etc. that women obtain due to the deodorant.

It seems that women  aren't attract to men with their deodorant ... It seems that men don't feel that freshness and delicacy with their deodorant that women feel... Why two deodorants are presented in this way? Why do you think why that is? Doesn't exist a "wild" deodorant for women? Would it attract the same number of buyers if the storyline were the same but for the opposite sex?