1. GUINNES
This advertisement
represents a part of the advertisements related to alcohol. In this case, it’s
clear who the product is targeted to. The questions are indisputable: Do men
drink more than women? Do women not drink alcohol? Do only men like beer?
Also, if we specify
this Guinnes spot, the product is sold through the attraction of men for the
perfect body of a woman. Why not the other way around? Why not put the body of
a man to attract a female audience? It would not be the same, right?
2. SUBARU
"Men drive but
women don’t” or “Men do know driving but women don’t." These could be good
starters after viewing this Italian spot. All engine ads go unnoticed but, pay
attention, in most of them, men appear and women don’t appear.
Do women not drive? Are
men better drivers than women? Do women not care about what type of car they
drive? What difference would be if the ads were starred by women?
3. NIKE
We are facing an
announcement about Nike sneakers. As we can watch, the spot is played by a man.
Extrapolating this posting to all sports, the vast majority of the ads are
starred by men. Obviously, it must keep in mind that sports are very marked for
one of the two sexes, as baller for women.
Why?
Is seems that men do
more exercise than women. It seems that women are not interested in the sport
products. It seems that, in this case, women don’t run. What do you think about
that and this type of advertisements?
